These
are some of the most requested workshops
and seminars presented by Kent Burnes.
We constantly update our library of
workshops that cover all aspects of
small business. All workshops are
written by Kent Burnes with input
from over 1000 small business owners’
nation wide. Burnes Consulting can
tailor a program to meet your needs
and keep your business partners in
the black! We will help you with all
the details of hosting a Kent Burnes
keynote or workshop from room layout
to sponsorships. Email us at
kent@ burnesconsulting.com for
more information or to schedule a
workshop.
Secrets to
Small Business Success©
Sharpening Your Competitive Edge
This
award-winning workshop (International
Golden Galaxy, Silver Appy and Mercury
Awards)
is for those business owners and managers
ready to put a fine edge on their
business. Kent will show each business
how to sharpen 13 critical customer
contact elements in the business.
Learn how to keep potential problems
from maturing, benefit from competition
and have the customer sending more
business your way. Business owners
and their employees will learn how
to be their own best business consultant
and help their business stay ahead
of the competition. This workshop
is packed with sources and resources
so bring a pen and paper or better
yet bring your tape recorder so you
won’t miss a word. Based on
the best selling book Secrets to Small
Business Success by Kent Burnes. Audio
book available. Presentation length
1 1/2-3 hours
Attack
Of The Killer Wal-Marts…Filet
Them!©
Companies like Wal-Mart, Kmart, Target,
Home Depot, Lowes and others are challenging
independent businesses for survival.
No longer are discounters just taking
aim at the small retailer they have
everyone in their sights. Kent Burnes
has been researching the effects national
discounters have on small businesses
and communities for over 20 years.
Kent has developed some very effective
techniques for small businesses to
use when national discounters hit
town or expand in their markets. This
workshop is a must for any community
that values business diversity. Businesses
will learn:
Testing
the waters, finding the shark’s
weaknesses and setting the hook
The
bait you must have in your business
before you go fishing
Service
that will filet the discounter
How
to use image as a business builder
How
to improve cash flow using pricing
strategies
Where
to find products discounters wont
carry
How
to build customer loyalty in shark
infested waters
Presentation length 2 – 3 hours
Rx
for the Retail Business©
Many people believe that most areas
of the United States are over retailed.
How
does today’s retailer stand
out from the crowd?
What are the top 10 services that
customers are looking for from every
retail business? Is my business a
destination? Is any business a destination?
If you are a retailer and you need
some fresh new ideas to set your mind
in motion this seminar is for you.
In a practical no nonsense fashion
Kent Burnes will leave you motivated
and anxious to get home and work on
your business. Learn how smaller retailers
everywhere are breaking all the rules
and making lots of money doing it.
Keep inventories fresh, eliminate
cash-flow problems, increase foot
traffic, and best of all ring up more
sales.
Presentation length 2 – 3 hours.
Outrageous
Customer Service©
Customers say that only one in ten
businesses satisfy their needs as
a customer. So, just what are these
needs? Is your business building a
customer service program that extends
beyond the basics? Do you know what
the retention rate of your customer
base should be? This workshop is more
than a workshop stressing fast, friendly
and efficient service. Find
out what types of services are most
important to your customers.
All businesses should make it a point
to attend this workshop and take the
“Customer Quiz”! Additional
information will provide you with:
A working definition of customer service
your customers will love.
The
top ten customer complaints and how
to resolve them.
The
steps to making your company a customer
driven company.
How
to monitor your customer service program.
How
much you should spend on your customer
service program.
Over
50 great customer service ideas that
work.
What
to do when the basics just don’t
work
Making
Money in Small Business Made Incredibly
Simple! ©
Every business owner wants a business
that is a customer magnet! Kent Burnes,
master of small business, will have
your mind racing with new ideas as
he shows you his techniques for creating
and managing a customer magnet business.
Every business owner will want to
attend this workshop as it covers
each aspect of keeping a business
healthy and growing by addressing
the four most critical areas of the
business. You will discover a new
and easy way to keep your business
growing even in difficult markets.
How to make more while charging less!
End
those discounts and have the customers
flocking to your door.
Employee problems out the window!
Finally, choose the right advertising!
Why small businesses are flocking
to “safe haven” locations.
With Kent’s proven four steps
to success everyone in attendance
will be on their way to a better business
today! Presentation length 3 hours.
Employees…How
to Recruit Them, How to Keep Them
Happy.©
The title is simple enough; this session
is all about employees. Today, businesses
everywhere are searching for new ways
to find just the right employee or
hang on to a real keeper. This workshop
will teach every business owner how
to not only find the right employee
but also once found how to hold onto
them. Do you have employees with plenty
of promise but no start button? Are
you a business owner that talks about
how employees used to be? All of these
questions and problems are addressed
in this workshop packed full of answers
and advice. Don’t struggle with
employee problems anymore, Fix-em!
Presentation
length 11/2-2 hours.
Beer
Budget Advertising….Keep It
Simple and Make It Work!©
Every business struggles with advertising.
Dollars are always short and the targets
get more elusive all the time. Some
businesses feel they are spending
too much and others seem to be getting
by with spending nothing at all. Where
do businesses get the most bang for
the buck? If you are concerned about
your current advertising program or
are thinking of starting one this
workshop is for you.
How to develop an advertising program
and budget that will grow with your
business
How
to know if your advertising is really
working
Soft
step hard step advertising
How
to get the most out of what you are
already doing
The
most common mistakes you do not want
to make
If
you are short on customers and long
for some sales this could be the answer.
Presentation length 2-3 hours.
Sharpening
Those Selling Skills©
It has been said that we have lost
the art of selling. Customers are
encountering the order-taker sales
clerk at every counter, who really
knows how to sell? Your company does
not have to abandon the friendly low-pressure
style to increase sales. The fact
is most front line employees and many
managers do not even know the techniques
of making a sale. How to make the
customer want to buy your products
is a skill that many develop into
an art. Kent Burnes will show you
and your employees the art of selling.
Soft in style and a real cash register
ringer. Learn how to handle tough
customers,
increase volume by 5-10%,
close more sales and move more product.
This workshop is a must for any one
selling a product or a service and
a desire to sell more.
Presentation length 2-3 hours.
Retail
Trends and Consumer Profiles
What is hot and what is not? Most
retailers are always in search of
the right products for their market,
but what are the trends forcing sales?
This
workshop is one of the most popular
programs that Kent Burnes presents.
Business owners will be on information
overload when they leave this workshop.
Kent will walk the audience through
the most dominant consumer profiles
today. We have all heard the terms
gen-x, boomers, the gray generation
etc. but what do these consumer groups
want from your business? What will
they want from your business in the
future? Kent will amaze your audience
with information that will help you
niche into the most desired consumer
groups for your business. If that
is not enough Kent will wrap up the
session with a profile of the hot
retail trends (including product trends)
for 2005-2006. You will learn what
is hot and what is not. Be a better
consumer profiler and a better buyer
the result will be fewer returns,
no more dogs on the shelf and more
money in your pocket!
Program
length 3 hours.
Keynote
and Opening Session Addresses
Kent Burnes has been addressing audiences
on business related topics for over
20 years. Audiences from 50 to 5000
have enjoyed Kent’s passion,
motivation and information. Each and
every keynote address is developed
with your audience and your goals
in mind. Call any of our clients and
they will attest to Kent’s outstanding
speaking ability. Then, call us and
lets discuss your conference needs
and some of Kent’s ideas for
a memorable keynote.
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